The Representation of Omotenashi Culture in the Manga Shinya Shokudou by Abe Yaro

Abstract

This research aims to identify the forms of Omotenashi that appear in the Abe Yaro’s manga Shinya Shokudou based on the Omotenashi theory. The approach used in this research is the hospitality approach, with a qualitative descriptive method. The theory refers to the concept of Omotenashi according to Nobuhiro Ikeda and the service principles of Mitsukoshi. The data source is taken from volume one of the manga Shinya Shokudou by Abe Yaro. The analysis results show twenty data points that are categorized into seven forms of Omotenashi representation: service based on feelings, giving surprises, warmth and willingness to listen, flexibility in serving, empathy in attitude, building long-term relationships, and respecting customers’ habits. Each form reflects service practices that are carried out with sincerity and care, and also illustrates the close social relationship between the Master and the customers. The conclusion of this research indicates that the manga can function as a medium for learning about Japanese culture, especially the value of Omotenashi, through meaningful and contextual narrative visualization as depicted in Shinya Shokudou by Abe Yaro.